Ted Xashokau

Ted Xashokau

What Is SEM?

“What is SEM?” is a question that often arises on the Internet. It’s a good question to ask since it’s the most common question about Search Engine Marketing (SEM). Unfortunately, many people who have heard the word “SEM” have never…

What Is CPM in Marketing?

The CPM stands for cost per mille, which is the unit used to measure the cost of a specific marketing campaign. It’s calculated by dividing the total cost of a campaign by the number of impressions it reaches. CPC is…

Should You Invest in Bitcoin?

Bitcoin is an asset that has been gaining a fair bit of interest of late, and for a good reason. They are a decentralized cryptocurrency that allows people to trade virtual currency without the need for an intermediary like a…

Why Is a Narrow Focus Good for Your Business?

How many businesses do you know that are growing and expanding this year? How many failed? That’s probably a rhetorical question since you’ve already read the answer. However, the question is still worth asking because there are a lot of…

How can Employee Management Programs Help?

Employee management programs are a cost-effective way to manage your workforce. They are the cornerstone to making your business run more efficiently. Without them, your business could be as good as nothing, which is why it becomes prudent to implement…

Employee Outsourcing: Everything You Need to Know

Businesses have been outsourcing their office operations for years. But the concept of outsourcing is more than just hiring an administrative assistant to handle administrative duties; it goes much deeper to include everything from payroll to IT and HR management.…